New Norm Magazine
London, United Kingdom
I am a 32 years old art director. I have worked for various lifestyle publications, independent brands, and within the hospitality industry.
Currently, my partner Zoe and I are working on the launch of Homefolks, our design studio. We have been shaping this project for the past two years as a space to share our complementary vision of lifestyle, with emphasis on natural materials and local craftsmanship.
We will be presenting our first collection of objects and furniture at the end of 2020
Where are you from / call home?
We are originally both from France. However, for the past 4 years, London is the place we have been calling home.
What are some simple pleasures that you’ve rediscovered during the coronavirus pandemic?
These are uncommon and very unsettling times; yet there has also been reflection, strength, and hope. A period that has allowed us to make a full assessment of our lives: Where do we stand? What do we want to achieve? What should be improved? What to discard or maintain?
I have realized how fulfilling it is to return to a slower and more conscious lifestyle, with redefined essentials; and more than ever how precious it is to preserve the bond with loved ones.
My artistic projects also helped me free my mind and fight anxiety, just like some new daily rituals I have set up such as an hour of meditation, a bike ride in the park or making my own bread.
Embracing slower living
How have you and your creative process changed?
Being secluded from social interactions and limited in your moves compel you to find in yourself what you want to express and deal with what you have at hand to achieve it. In a fast consuming world, this is a very personal exercise, sometimes frustrating but also very productive.
Since we can no longer work the same way, I have interpreted the lockdown as a blank page, an opportunity to experiment with new practices.
I have been wanting to take a distance from laptops by exploring a slower process through an analog activity; and clay has recently become my new obsession.
Whether it will remain a hobby or become a new source of expression, I don’t know yet but it is a full-on experience and a great way to feel calm and grounded.
What are some of the things that have changed in your country as a result of the pandemic? What is the new normal?
A longing for Nature. England recently began easing some lockdown measures; people spend more time outdoors now, strollers are back in the parks.
An inspiring wave of solidarity and spirit of the community have shown themselves at all levels.
To me, the creative scene of London is unlike anything else. Nowadays it seems to renew itself with many interesting projects focusing on Humans and ecology.
Travel from home
What was your favourite destination and why?
I love Italy and especially the Puglia region. The delectable meals, the mineral and salty notes in the air, the sun-bleached, patinated walls, eroded by time. Life there is enjoyed through all the senses.
What are some of your most memorable moments during the trip?
Simple things deeply embedded in my memory, be it a cup of iced coffee by a fountain, in the sunlight, a plate of orecchiette in the shade of a fig tree, a dip in the crystal clear waters of Polignano a mare.
What does travel give you that everyday life doesn’t?
Travel gives me an intense feeling of freedom that stimulates my creativity.
Zoe and I are not used to planning so much in advance when we travel. We love to improvise and venture off the beaten track. This is how we have done our most enjoyable discoveries and meetings.
Since childhood, I have collected artifacts – stones, driftwood, fragments of bones, and seashells distorted by the sea. They are not only reminders of these instants but also a true inspiration to me. Some of my recent designs are born of these heirlooms of nature gathered around the world.
You have an unlimited travel budget for 24 hours, where would you go?
Japan, with no hesitation! I have always been fascinated and influenced by the refined arts and crafts and the philosophy that stems from every creative practice.
I have not yet had the chance to discover this country but it is definitely on my travel bucket list.