New Norm Magazine Issue 03 Set- A Sensorial Experience

  • Imagination is infinite. In collaboration with Le Labo, we boldly attempted to turn this issue into an art piece and experiment, creating a box of imaginary atmospheres, for our readers to truly experience every article and the encounters that occurred during every trip. This box includes a copy of New Norm Magazine Issue 03, a fragrance stone showcasing the Hong Kong scent from the brand’s City Exclusives Collection, a New Norm-designed tote bag, a set of postcards as a record of our travels, and a CD containing a playlist to pair with each article.

    In Issue 03, we explore the dreamy landscapes of Jordan, the coastal fortress of La Muralla Roja, a serene and nurturing retreat into the mountains of Hong Kong, and wayfinding in a liveable city, Copenhagen. This issue not only contains some of our own travel stories, but we also focused on the dialogues that we had with different artists, designers, architects, business owners, etc., from all around the world. Apart from sharing some of their inspiring work, we also had the opportunity to learn more about their perspective on the city in which they live in and their future plans post COVID. We spoke to Kamaro’an of Taiwan, NIMU of Italy, YOHAK DESIGN STUDIO of Japan, Le Labo of the United States, AOIRO of Germany, LAAB and WOOL of Hong Kong, Atelier Cph and Birgitte Due Madsen of Denmark. During this period of the pandemic, we tried to unite our community, to inspire, and grow with one another from this new context.

    The publication is 171 pages, and measures 210x270mm.

    Poster: 297 x 420 mm, 250gsm two sides coated paper

    CD : 135mm x 200mm, 400gsm card

    Stones : 55mm x 22 mm

    Card: 89mm x 51mm

    Tote Bag : 300mm x 370mm, 12 oz



    Alison Choi, AOIRO, Atelier Cph, Brian Buchard, Catherine Cheng, Chris Eschner, Cynthia Kuo, Dcinematic, Enok Holsegaard, Erika Fung, Gottingham, Haley Black, Henry TC, Josefine Hedemann, Josep Pedro, Joshua Lee, Kamaro’an, Le Labo, Luke Wallis, Natalie Lam, NIMU, Otto Ng, Paul Aiden Perry, Piet Albert Goethals, Pujan Shakupa, Rikke Westesen, Samuel Han, Seasons, Simon Foskjaer, Sofia Wetterstrand, thecapsuleofmemories | Dila Tunç, Victor Stonem for Openhouse Magazine, Vivian Hung of WOOL, YOHAK DESIGN STUDIO, We are Eli


    Note: The set included handmade products inside, it needs 3-4 days to produce after purchase.