"We believe that everyone is worthy of being their best self."
We found each other in between life’s ups and downs. After sharing our stories of discontent, heartbreak, and anxiety, we realised that our individual challenges were not unique and started to rely on each other for guidance, connection, and support.
We found power in alternative healing and felt a responsibility to share. We deeply believe that everyone is worthy of being their best self and only hope Before Noon can serve as a bridge to living the life you want.
WE BELIEVE THAT EVERYONE IS WORTHY OF BEING THEIR BEST SELF
For those struggling to navigate life’s sh*t, Before Noon is a lifestyle brand that connects you to the tools and healers that challenge you to invest in the most important person: yourself.
There are no prerequisites. You don’t need to cleanse your aura, have had a tarot reading, or know exactly when your sixth house is in Capricorn. All you need is curiosity and an open mind.
We took our favourite self-care tools and wrapped them in a beautiful, reusable box. Choose from three healing journeys:
love, grounding, and focus.
WHY BEFORE NOON?
Each day reaches its apex around lunchtime, otherwise known as “high noon.” Afterwards, the day becomes a frenzied race to the finish line. We’ve created Before Noon not to add another step to your morning to-do list, but to find a moment of calm in your week or your day - a space just for you. We curate beautiful, trusted self-care tools such as crystals, incense, and journals to make discovery easy. We also introduce expert healers such as life coaches, ayurvedic practitioners, and reiki therapists to demystify alternative healing.
Our crystals are hand-picked from vendors we trust with sustainable mining practices. Each piece is natural, unique, and comes wrapped in beautiful, sustainable packaging.
"We deeply believe that everyone is worthy of being their best self and only hope Before Noon can serve as a bridge to living the life you want."
Sourced from a family-run farm in Southern California, our smudge sticks emit a fresh evergreen scent and are a perfect way to clear and purify energy in large spaces.
A portion of each sale of our Public Supply limited-edition velvet notebooks is donated to high needs classrooms focused on creativity.
Vitruvi’s essential oils are certified organic, single origin, and smell divine. We hand-selected our favorite scents to cleanse, ground, and unburden the mind.