The New Norm is a Hong Kong based creative studio focusing on publication and product design. The New Norm Magazine and New Norm Living are extensions of our brand. 

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The New Norm is a Hong Kong based creative studio focusing on publication and product design. 

The New Norm Magazine is an online journal and biannual publication. We use four seasons, spring, summer, autumn and winter to create four different series covering themes of art, culture, design, and travel. 

We hope to inspire and connect readers from across the globe through our stories on art, architecture, design, travel and engaging interviews. 

Lifestyle Store

Creating home accessories that have been specially designed in terms of form, material and functionality. 

Meet the Team

Natalie Lam 

Founder, Editor in Chief

With a background in Architecture, Natalie’s focus is on choreographing photoshoots and creating content for both our blog and magazine, Each piece of work must be meaningful, immersing viewers and telling a story. Natalie has developed a subtle and unobtrusive way of presentation, focusing on aesthetics, form language and material combinations and textures.

Alison Choi

Founder, Creative Director 

Despite obtaining a degree in Architecture, Alison had always had a passion for furniture and product design. She developed her own way of connecting users with their space, through the familiarity with everyday objects and materiality. Focusing on these everyday objects, Alison took a minimalist approach by creating pieces that were both multi-functional and elegant.

Partner With Us!

Showcase your work, design or business on The New Norm and be able to connect to our ever growing minimal design & lifestyle community.