The New Norm is a Hong Kong based creative studio focusing on publication and product design.
The New Norm Magazine is an online journal and biannual publication. We use four seasons, spring, summer, autumn and winter to create four different series covering themes of art, culture, design, and travel.
We hope to inspire and connect readers from across the globe through our stories on art, architecture, design, travel and engaging interviews.
Creating home accessories that have been specially designed in terms of form, material and functionality.
Meet the Team
Founder, Editor in Chief
With a background in Architecture, Natalie’s focus is on choreographing photoshoots and creating content for both our blog and magazine, Each piece of work must be meaningful, immersing viewers and telling a story. Natalie has developed a subtle and unobtrusive way of presentation, focusing on aesthetics, form language and material combinations and textures.