The New Norm is a Hong Kong based creative studio focusing on publication and product design. The New Norm Magazine and New Norm Living are extensions of our brand. 

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2020 Calendar- 

Exposed Collection

Our design aims to make people aware of the problems brought about by the rapid development of towns and cities and to promote a downshifting lifestyle, a form of simple living where we strip ourselves of excessive needs.

HKD $65

Product Information

2020 Calendar- Exposed Collection

Product No. :


Colour : 



W: 105mm X H: 145mm


Double Copper Paper

The Exposed collection was inspired by the collapse of buildings from an earthquake disaster. This enormous force has made the surrounding areas into ruins, unintentionally exposing reasons for the collapse of buildings; evidence of builders cutting corners, putting the public at risk. The Exposed collection focuses on the concrete rebar that has been exposed following the event of an earthquake.

Typography Design

The design combines two main characters, decayed concrete and exposed rebar, highlighting the beauty in the process of decay, concrete disintegration. Each lettering details how the decay processes, peeling off, layer by layer and how the form of concrete changes over time.

Delivery Information

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Returns & Refund Policy

The New Norm does not currently offer returns or exchanges. However, in exceptional circumstances we will refund your order. The items must be returned to us in pristine condition. Please email for more information.