Issue 02

The New Norm Magazine is a biannual, travel and lifestyle magazine based in Hong Kong. Each issue focuses on carefully selected travel, culture and lifestyle features, presented through a combination of articles, interviews, and visual narratives.

Reflect & Remember:

Reflect & Remember is a new series on the New Norm, where we connect with a community of photographers, artists, designers, and entrepreneurs, to share their inspirations and visions that help them get through this difficult time.

Tokyo Guide:   DDD Hotel 

DDD Hotel, which stands for Design, Development and Destination, is a design hotel located in the centre of Tokyo. It’s red brick façade stood out amongst the other buildings on the block and we already see the hotel from afar.

In Conversation:
Paula Delgado, Founder of Ound

“This is a project about nature, about silk dyed with handmade pigments obtained from food waste and plants, and about hand-knitted undyed wool.”

Lifestyle Store

New Norm Living, a select shop featuring a range of uniquely designed products including home accessories, kitchenware and lighting, supporting independent designers from across the globe. 

Partner With Us!

Showcase your work, design or business on The New Norm and be able to connect to our ever growing minimal design & lifestyle community.



The New Norm is a Hong Kong based creative studio focusing on publication and product design. The New Norm Magazine and New Norm Living are extensions of our brand. 

Publishing design by The New Norm Studio



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